It is an exciting challenge for Martin Steinthaler to blend together fashion, models and emotions within one picture story and create an international impact. The images portray fashion photos of fashion labels which design and produce their items in Carinthia.

For Martin Steinthaler, commercial photography is the art of not disclosing and placing the product in the foreground and rather using narrative picture stories to arouse attention and curiosity and persuade people to stop and think.

Under the umbrella term of Made in Carinthia, Martin Steinthaler presents photographs from series which reflect a regional background and show companies which have achieved international success, starting out in Carinthia. A combination of commercial and art photography is used to create these picture stories depicting Mario Hofferer and his international multiple award-winning team of barkeepers who have developed their own glass range with Arnstadt Kristall.

In addition to conceptual photography, Martin Steinthaler is excited by encapsulating the atmosphere of nature along with unseen moments and situations. Carinthia represents a magnificent and diverse showground for the sports enthusiast and photographer.